Research Task 2 – 7th May 2010

Call of Duty 4: Modern Warfare

Developed by Activision, the game sequel was released on November 9th 2007. Critically acclaimed, the game received an aggregated score of 94% from both GameRankings and Metacritic. The gameplay, multiplayer, and story received particular praise, while criticism targeted the failure of the game to substantially innovate the first-person shooter genre. The game won numerous awards from gaming websites, including IGN’s Best Xbox 360 Game. It was the top-selling game worldwide for 2007, reaching over seven million copies by January 2008, and over 13 million by May 2009.

Fifa 10

 Developed by EA Sports, the long-running sequel was released on 2nd October 2009. 

The demo of FIFA 10 appeared on Xbox 360, PlayStation3, and PC on 10 September in Europe, on 11 September in Australia, and on 17 September in North America. The playable teams were Chelsea, Barcelona, Juventus, Bayern Munich, Marseille and Chicago Fire. The stadia used in the demo were Wembley Stadium (Xbox 360 version), and FIWC Stadium (PlayStation 3 version). The demo offered friendly matches with half lengths of three real-time minutes. As well as playing a friendly match, the demo allows users to upload created in-game videos and screenshots to EA Football World. The tagline for the game is “How big can football get?”, and “Let’s FIFA 10″.

FIFA 10 is the second version of the game to sponsor a football club. Along with football magazine FourFourTwo, FIFA 10 is the co-sponsor of English League One club Swindon Town. The FIFA 10 logo appears on the front of the team’s away shirt and on the back of the home shirt. It is the first FIFA game to do so since FIFA 07, which sponsored Accrington Stanley for the 2007–08 season.

Research Task 1 – 7th May 2010

Shaun of the Dead:

Cast: Simon Pegg/ Nick Frost/ Kate Ashfield/ Lucy Davis/ Dylan Morlan

Crew: Director-Edgar Wright/ producer-Tim Bevan/ Eric Fellner/ Nira Park/ written by- Simon pegg/ Edgar wright

Budget: £ 4 million- Distributed by Universal Pictures/ Gross revenue-$ 30 Million.

Box office performance: shaun of the dead proved to be a success globally in its opening weekend, earning $ 3.3 Million in the U.S ranking in within the top 10, despite only being shown at a limited 600 theaters. In the U.K it earned £ 1.6 Million being shown at 300 theaters and since it’s release it has produced a gross revenue of $ 30 Million in worldwide box office.

Reaction: Shaun of the Dead received mostly positive reviews, gaining 91 percent in the comparative rotten tomatoes and with a score of 76 out of 100 at the Metacritic. It received positive reviews from both critics and its audiences. In 2005 it was named the 49th greatest British film of all time and in a channel 4 poll it was named the 3rd greatest comedy of all time. Famous personalities in the film industry also spoke their opinion of the film, receiving positive reactions from most notability Stephen King and Quentin Tarintino.

Kill Bill Vol. 1 & 2

Written and directed; Quentin Tarantino Produced by Lawrence Bender 

 Music by; Robert Rodriguez 

 Staring; Uma Thurman, Lucy Liu, Daryl Hannah, David Carradine, Vivicia.A.Fox, Michael Madeson, Samuel. L Jackson. 

 Production Budget; $60 million 

 Box Office Performance; After a six-year hiatus of Tarantino movies, Kill Bill was much anticipated by fans and critics and generated a tremendous amount of discussion. Reaction by film critics was very positive, each volume receiving a score of 85% on Rotten Tomatoes.^[11][12] Both volumes did well at the box office Kill Bill Vol. 1 grossed $180,949,045 worldwide, followed by Kill Bill Vol. 2 with $152,159,461 worldwide, for a combined gross of $333,108,506, well exceeding its $60 Million budget. 

 Marketing Strategies; 

 Audiennce reception; Some people believe that Mirimax’s decision to cut the movie into two parts was a way of doubling their revenue from ticket and merchandise sales. The violence was also had much criticisam shed as critics thought their was too much blood and general mayhem, especially in vol.1 were 41 people were killed, compared to 3 in Vol.2. It’s overall world gross revenue of $330 million is a reflection of the Films overal success and shows how it was responded to from the impact of the audience.